My entire business model in 44 minutes

In this video, I break down the entire business model I've built, sold, and now help other roofing companies implement - the growth engine, the operating system, and the exit strategy - all in 44 minutes. I walk through the LADDER sales process, why most commercial roofers are leaving money on the table by not positioning maintenance agreements correctly, and the real math behind how one client can be worth double without spending a dime more to acquire them. I also share the scars - why 106 SOPs collected dust, why hiring 30 salespeople nearly broke an $18M office, and why good people don't fix broken systems. And at the end, I show the consolidation arbitrage play that took one company from a $600K valuation to $2.7M... and why that's the exact reason private equity is buying up roofing companies right now. I also wrote a 12-page book all about "why private equity firms and banks want to buy your roofing company and how you can run the same play yourself but keep all the upside. Find me on Facebook (/ cody.kline.roofer) or Instagram @TheCommercialRoofer and send me a message. I'll be happy to share it.