Three Questions With Paul Brooks, Rockwell Automation: Ecosystems That Enables Real Differentiation

In a fair fight, you always back the one with more friends. When it comes to emerging industrial technology, building an active, multi-vendor ecosystem is far harder—and far more critical—than designing bits and bytes.In this episode of the Margo Initiative’s "Three Questions With" video series, host Pragya sits down with Paul Brooks, Senior Manager of Open Architecture Management at Rockwell Automation. Paul addresses the strategic and cultural shifts required to make industrial interoperability work: why leaders must abandon the obsession with first-mover advantage, how open standards prevent commoditization, and why true differentiation happens above the common baseline.