Steve Ells and Chipotle - THE COVER AND THE MARGIN Book 5 - Part 03

Denver, Washington, Rockville, Garland and East Hollywood, 1986 to 2025. A classically trained cook opened a burrito counter to finance a real restaurant and instead built a machine that could turn a customer into a production manager. Three Georgetown seniors put a salad through the same line. Three sons of Greek immigrants took a full-service mezze room and cut it down until it fit behind glass. A Toledo pizza operator invented a chicken wing chain by accident, and four men from the Armenian community in Los Angeles started one in a parking lot with nine hundred dollars. This is the history of a format whose arithmetic is public, auditable, and much harder than it looks. Covers Steve Ells and Chipotle. Narrated with a synthetic voice.