Show review｜Moromoro 2024SS

Moromoro 24SS Runway: The Girl's Travel Diary Moromoro’s debut show The Girl's Travel Diary premiered in Shanghai on October 12, 2023. For its Spring/Summer 2024 runway, Moromoro extends its brand DNA — the motifs of yarn and bows. Following the thread of a young girl’s travel journal, it weaves a warm, soft dreamscape, unveiling a brand-new collection brimming with hope and longing. Color and knitwear remain core themes this season, with diverse styles blooming in harmony. Pristine white lays the pure canvas for the girl’s dreamy journey; denim in varying washes balances sweetness and edge. Yarn knits craft vivid, whimsical fantasies, while earthy Melado tones lay a rich, warm foundation for the collection. The design team carries forward the brand’s signature vintage aesthetic and free-spirited romantic language. Infused with inspirations from liminal spaces and dreamscapes, the collection guides girls through a balanced spectrum of hues, exploring the boundless charm of knitwear through varied silhouettes. Moromoro Spring/Summer 2024 marks the brand’s very first runway show. It holds profound meaning for the brand and every supporter of Moromoro. More than a visual feast, this debut show aims to convey the brand’s heartfelt philosophy.