Why Digital Products Demand IT4IT: A Complete System Lifecycle Approach

Digital Products Are Everywhere! Dan Warfield of CC&C Solutions and Mark Bodman of ServiceNow, authors of "The Shift to Digital Product" presenting at The Open Group conference in Washington, D.C., July 2022. The IT4IT reference architecture began as an IT tool interoperability solution but quickly became much more: the template for large-scale Tool Rationalization in Fortune 100 companies, a minimum viable architecture for DevOps and Digital Product Management at industrial scale. The IT4IT model at its strongest describes how to design, invest in, and manage technology products with complete cradle-to-grave visibility of cost, income and operational characteristics. Digital Products include a software subscription that must be actively managed for the life of the product. Think modern cars, online accounting systems, your digital oven, your phone. IT4IT describes the necessary System and Contract Lifecycles and four main consumer personas: Market-Facing, Employee-Facing, Foundational, and Operational Technology / tool chain consuming machines. Chapters: 00:00 How do we know this? 02:30 Using the IT4IT Reference Architecture 10:05 Transform Your IT investment Model 14:50 What is a Digital product? 19:20 The Shift to Digital 26:00 Four Digital Consumer Personas