Three Dinosaurs Talk AEO (with Benji Hyam & Devesh Khanal)

In this episode of The Long Game Podcast, Alex Birkett sits down with Benji Hyam and Devesh Khanal, co-founders of Grow and Convert, to separate what's real from what's noise in AI search optimization. Drawing on their work with 100+ brands and their own AI visibility tracking data, they challenge popular narratives around listicle penalties, Reddit citations, and one-size-fits-all GEO tactics. They discuss how personalization and context-rich prompts make AI search fundamentally different from Google, why long-form content is losing its role in the buyer's journey, and the rise of cold inbound leads who arrive with no prior connection to the brand. The conversation also covers why positioning, reputation, and on-site source material matter more than mass third-party mentions, why attribution is getting harder as marketing becomes multi-channel, and how brands need to rethink where they earn attention. Connect with Omniscient Digital on social: Twitter:   / beomniscient_   Linkedin:   / beomniscient   Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/