[Webinar] Loyalty programs entering a new golden age [Loyalty Report 2026]

Get your copy of the industry-defining report here: https://antavo.com/reports/global-cus... This is the LIVE launch webinar of the Global Customer Loyalty Report 2026 Discover which key metrics loyalty programs have improved in, how the customer sentiment has changed compared to last year, and where the expectations of marketers and consumers differ. This webinar was organized to provide context on the most important findings and future trends, discussed by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo, Andreanne Rondeau, Loyalty Specialist and Founder at stratLX, and Michael Mitchell, VP, Global Brand & Creative, Bloomreach. During the webinar, the experts discussed top-of-mind topics, from loyalty as an AI enabler and how loyalty data benefits other areas of the business to the role of transactional rewards in driving engagement. The webinar provides stats, including: 7 in 10 consumers join loyalty programs to save money 66% of customers say using a loyalty program is now part of their lives This year, 93% of program owners who measure ROI saw positive results (up from 83% last year) Nearly 90% of businesses are confident that loyalty is driving value that they wouldn’t get otherwise 91% of program owners say that they have challenges analyzing their loyalty data This year’s report includes data from over 500 million loyalty member actions, survey results from 3,000+ CMOs and loyalty leaders worldwide, and responses from 10,000 consumers (loyalty program end users) from all over the world. If you wish to learn more about next-gen loyalty trends and technologies, check out our website and sign up for our newsletter: https://antavo.com/newsletter/ Timestamps: 00:00 Welcome to the 2026 Global Customer Loyalty Report Launch 01:02 How to Benchmark Your Loyalty Program by Region, Industry & Customer Group 02:12 Meet the Experts: Antavo, Bloomreach & StratLX 05:12 Webinar Agenda: Loyalty Trends, AI, Customer Value & the Perception Gap 08:15 Introducing the 2026 Global Customer Loyalty Report: The Age of Value 10:17 The Evolution of Loyalty Programs: From Points to the Value Age 12:02 Why 2026 Marks the Beginning of the Loyalty “Value Age” 15:24 How Much Marketing Budget Goes to Loyalty and CRM? 17:47 Why Loyalty Program Satisfaction Reached a Record High 19:35 Measuring Loyalty Program ROI: Revenue, Efficiency & Incrementality 21:40 Are Companies Ready for AI-Powered Loyalty? 24:01 How Loyalty Data Transforms AI: The AI Data Loop 25:51 The Rise of AI Shopping Journeys and Agentic Commerce 27:35 What Consumers Really Think About Loyalty Programs 30:02 The Loyalty Perception Gap: Marketers vs. Customers 33:23 Why Unspent Loyalty Points Are a Missed Opportunity 35:01 How to Access the 2026 Global Customer Loyalty Report 36:08 Q&A: Global Benchmarks by Country and Industry 37:00 What Makes Antavo Different from Other Loyalty Platforms? 39:03 Loyalty Program ROI Benchmarks and Regional Insights 41:15 Why Customers in the Middle East Feel Most Valued 42:29 Future Loyalty Friction: Rewards, AI and Customer Trust 46:34 Connecting Digital and In-Store Loyalty Experiences 48:59 Faster Rewards Without Hurting Loyalty ROI 51:45 How to Increase Loyalty Reward Redemption Rates 53:25 Are Points Still Relevant in Modern Loyalty Programs? 55:12 Space Puppy Winners and Final Takeaways #loyaltyprograms #loyaltytrends #GlobalCustomerLoyaltyReport2026