🎧 UC Berkeley is turning their athletes into content creators

This week’s tabs: Universities are turning student athletes into content creators, and LEGO is finding a whole new audience in adults. Timestamps: 🏈 0:00 - College athletes are becoming content creators. UC Berkeley has opened a Twitch studio where student-athletes can livestream everything from workouts to cooking challenges. UC Berkeley’s new Twitch studio gives student-athletes a place to build their audiences, Mashable (https://mashable.com/life/uc-berkeley...) 🧱 24:05 - LEGO is growing up, and that might be changing the toy industry. With adults without children driving 55% of toy sales, LEGO is leaning into sets made for adults. What Lego Lost When It Grew Up, The Atlantic (https://www.theatlantic.com/culture/2...) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit mtdeco.substack.com/subscribe (https://mtdeco.substack.com/subscribe...)