I Met 20+ Microbrands in Paris… These 6 Stood Out!

6 microbrands I found at We Love Watches 2026 in Paris: Apose, Arcange, Serica, SYE, BUCI and Voxel. I traveled to Paris where I had the opportunity to meet more than 20 watch brands, speak directly with founders, and get hands-on with some incredible independent watches. But six microbrands really stood out. From beautifully executed French watchmaking and unique mechanical complications to innovative designs and brands built around storytelling, these are six watchmakers I think every watch enthusiast should know about. In this video, we’re taking a closer look at: ⌚ Apose – French watchmaking with impressive attention to detail. - https://www.apose.fr/en ⌚ Arcange – Beautiful craftsmanship, heat-blued hands, and an inspiring founder’s story. - https://arcange-watches.com/en ⌚ Serica – Vintage-inspired tool watches with exceptional character. - https://serica-watches.com/en ⌚ SYE (Start Your Engine) – Automotive inspiration and an innovative approach to watch straps. - https://www.syewatches.com ⌚ BUCI Paris – Bringing poetry, literature, and storytelling into watchmaking. - https://www.buci-paris.com/en ⌚ VOXEL – A fascinating mechanical complication that transforms how you read the time. -https://voxelwatches.com These aren’t necessarily the six best watches at the show. They’re the six brands that left the biggest impression on me. Now I want to hear from you! Which of these six microbrands would YOU want on your wrist? Let me know in the comments! And if you love discovering independent watchmakers, exploring watch sizing and fit, and learning the stories behind the watches we wear, consider subscribing to Time & Fitting! Watches. Sizing. Storytelling. #Microbrands #Watches #WatchCollector 0:00 Introduction to the show 0:37 Apose Watches 1:52 Arcange Watches 3:20 Serica Warches 4:35 SYE Watches 6:20 BUCI Watches 7:43 Voxel Watches 8:46 Conclusion and wrap up