Alt Legal Webinar: Keep Your AI on the Mark: Protecting IP and Brands in the Digital Age

This webinar was recorded on February 13, 2025. As companies increasingly adopt Generative AI (GenAI) tools, understanding how these advancements affect business operations is essential. In this webinar, Matt Braunel, Shoko Naruo, and Michael Parks—all partners at Thompson Coburn—delve into the critical areas where GenAI is impacting businesses. They explore the complexities of intellectual property rights for AI-generated materials across U.S. and international laws, highlight current litigation trends surrounding GenAI, and examine how these tools influence trademark practices in our rapidly evolving digital landscape. In particular, they address: Determining ownership of IP rights for materials created using GenAI Navigating GenAI’s legal risks and litigation trends Utilizing AI advancements to simplify trademark practice