Are too many tech tools actually making your business less productive? EBL2026.

There’s an app for almost everything: CRM, accounting, payments, project management, marketing, reporting and now an ever-growing range of AI tools. But when those systems don’t work together, technology designed to simplify a business can quickly create more complexity. In this Elite Business Live 2026 session, Christina Hamilton, CEO of ClearCourse, is joined by Billy Price, Managing Director of Field Services, and Josh Barling, Managing Director of Retail, to explore how SMEs can escape the technology trap and choose tools that genuinely support growth. They discuss: 🔹 Why “tool sprawl” can damage productivity 🔹 Why businesses should start with the problem, not the software 🔹 The importance of connecting systems and data 🔹 When to buy technology rather than build it yourself 🔹 Why successful technology projects depend on employee buy-in 🔹 How automation and AI can help people work smarter 🔹 Why small efficiencies can have a major impact on performance 🔹 How to choose technology partners that can grow with your business The key takeaway? The smartest technology strategy isn’t about having the most software or the latest AI tools. It’s about understanding the problem you’re trying to solve and finding the simplest, smartest and most connected way to solve it. ▶️ Watch the full discussion for practical advice on building a technology strategy that makes your business simpler, smarter and more productive. #SME #SmallBusiness #BusinessTechnology #DigitalTransformation #AI #Automation #Productivity #BusinessGrowth #EliteBusinessLive https://bit.ly/m/elitebusiness