From AI to Personalisation: Lessons From IBC 2026

Sports media leaders may compete in different corners of the industry, but many are increasingly focused on the same challenges: personalisation, production efficiency, cloud infrastructure and audience engagement. Fresh from StreamTime Sports Live and IBC in Amsterdam, Chris and Nick unpack the biggest themes emerging from the worlds of sports media, broadcasting and technology. Drawing on conversations with speakers from organisations including the BBC, SVT, Bundesliga, Dyn Media and Dolby, they explore how the industry is approaching AI, cloud production, personalisation and fan engagement. Key Topics: Why are broadcasters, rights holders and technology companies becoming increasingly aligned around personalisation and audience engagement? How are organisations using cloud production, automation and AI to improve efficiency without sacrificing quality? What lessons can sports media learn from the approaches being taken by the BBC, Bundesliga, SVT and Dyn Media? Is sports media entering a more mature phase, and what does that mean for future innovation and growth?