How to Build an Executive Thought Leadership Program

How to build an executive thought leadership program, even if your CEO is too busy, doesn't have anything to say and doesn't believe in it. Whether you're at a venture backed SaaS company or a 2,000 person accounting firm, your CEO or founder needs to be on LinkedIn alongside the rest of the exec team. It makes every other marketing channel more effective. It's just a matter of the right system. An executive thought leadership program is a system that consistently gets the best ideas out of the people leading your company and into content that warms your audience, builds brand affinity and most importantly grows your pipeline. And it's run by somebody other than the executive. That's you, the marketing manager or head of content, social or growth. I cover how to get it off the ground by pitching it like a board meeting, how to get the exec's buy-in, how to build their verbal identity and core messaging pillars and how to run a weekly interview that pulls out lived experience, contrarian takes and judgment calls. Then how to turn transcripts into drafts for every channel without asking the CEO to edit. Posting is only the beginning. Answer every comment in the first 30 minutes, add connections and hand warm DMs to your sales team. Then track KPIs like qualified engagements, pipeline influenced and AI search visibility so the program doesn't fizzle out. Chapters 0:00 How to build an executive thought leadership program 0:48 What an executive thought leadership program is 1:41 Getting it off the ground 3:16 How to create the program 5:06 The weekly rhythm for the CEO and manager 7:49 Turning executive content into pipeline 9:21 What to report to keep the budget 9:57 If you remember nothing else Go deeper Executive Thought Leadership Platform For Teams: https://meetsona.ai/team-executive-th... Executive thought leadership program guide: https://meetsona.ai/blog/executive-th... Try Meet Sona free: https://meetsona.ai Connect with Ken on LinkedIn:   / kenmagma   #ThoughtLeadership #ExecutiveBranding #B2BMarketing