SEO Isn't Dead! Richard Hill Gives His Honest Take On The Future Of AI Search

Richard Hill, CEO at eComOne, sat down with E-Coffee with Experts to talk about what's actually changing in SEO now that AI search has arrived. Richard started selling computer components online 25 years ago. He grew that business past £12 million a year, then built eComOne into a 30-person agency working with mid-market ecommerce brands. In this episode, he walks through the systems that let his team scale without the quality dropping, including the Catalyst Framework his agency runs on. He also gets into why podcasting turned into a genuine lead-generation channel for eComOne, and how tools like Claude have sped up SEO research and data work in ways that would have seemed unlikely two years ago. The real subject of the conversation is AI search visibility: how brands actually get cited inside ChatGPT, Claude and AI Overviews, and why entity stacking and third-party validation matter more now than they used to. If you've heard someone say SEO is dead, Richard would call that one of the most damaging bits of misinformation going round marketing right now. He makes the case that tracking AI citation share, not just keyword rankings, is what separates the brands that grow over the next few years from the ones that don't. If you run an eCommerce brand or agency and want to understand how search behaviour is shifting across Google, AI chatbots and everywhere in between, this one's worth your time. Topics Covered: 00:00–04:31: Introduction 04:31–07:33: Richard's journey and eComOne 07:33–10:35: Agency vs. client disconnects 10:35–12:47: Systems over heroics 12:47–16:09: Podcasts, events and relationships 16:09–18:20: AI-led discovery and landing pages 18:20–19:36: Favourite AI tools 19:36–21:09: Where AI creates real leverage 21:09–23:40: Biggest Google updates ever 23:40–26:44: Metrics becoming obsolete and AI citations 26:44–28:05: Advice, rapid fire and closing Check out the E-Coffee with Experts Podcast: https://www.digitalwebsolutions.com/i... Follow the podcast on LinkedIn:   / e-coffee-with-experts   If you need help with visibility on AI Search, let's have a chat! www.ecomone.com/contact hello@ecomone.com 01522 437111 eComOne Mosaic Thomas Parker House First Floor Silver Street Lincoln LN2 1DY