Hatched-: Jacob Barter | Building Noori, Trust Your Idea, Find Your Niche & Back Yourself

What happens when curiosity, a love of wine and a heap of ideas come together in the right place at the right time? In this episode of Hatched: Idea to Impact, Dustin and Jenna sit down with Jacob Barter, the man behind Noori in Port Noarlunga, for a refreshingly open conversation about building a hospitality business from the ground up. Jacob's path to Noori has been anything but conventional. From growing up around Port Noarlunga, completing a roofing apprenticeship and studying architecture, to living overseas and discovering a passion for bartending, wine and hospitality — every part of the journey has helped shape what Noori has become. We talk about why the best businesses don't need to appeal to everyone, the importance of finding your niche and why Jacob has learnt to stop worrying about the people who don't understand his ideas and focus on the ones who do. Jacob also opens up about the less glamorous side of entrepreneurship — burnout, ADHD, imposter syndrome, profitability, the fear that success could disappear, learning to delegate and one of the toughest challenges of all: becoming a leader while still wanting your team to actually like you. There's plenty of wine along the way, too. We explore the influence of the local wine community, the people who have inspired Jacob, why Noori champions producers who may not have a big voice of their own, and why he believes there's never been a more interesting time for Australian wine. And then there's the future. Wine writing? Judging? Another venue? Jacob certainly isn't short of ideas. In this episode: • How Noori came to life in Port Noarlunga • Finding your niche instead of trying to please everyone • Why great products don't always get the recognition they deserve • Turning ADHD and a constant stream of ideas into an advantage • Burnout, self-doubt and learning to trust yourself • Profitability versus creating an experience people love • Learning to delegate and step away from your "baby" • The realities of managing and leading a team • Jacob's passion for local wine • Why surrounding yourself with the right people matters • The challenges facing Australia's wine industry • And whether another Jacob Barter venue could be coming to Adelaide's south This is a conversation about backing your ideas, embracing what makes your business different and creating something that genuinely belongs to its community. 🎧 Listen now to Hatched: Idea to Impact.