Expert Session: Rethinking AI’s Role in Live Event Operations and Capacity | AI Series Part 2 of 3

AI is not just another tool to bolt on. In this second session of Rentman’s three-part AI series, Tim Grohmann and Prav Babu sit down with Mark Wells, a 30-year live event production veteran and business strategist, to talk through how event companies can actually use AI to remove friction, grow capacity and build better operations without burning out their teams. Mark shares his three-part formula for AI adoption: clean data, solid processes and only then the AI accelerant. He also covers how to evaluate what to automate, how to get your team on board and what the next 12 to 24 months could look like for companies in this space. No hype, no shortcuts, just practical thinking from someone who has seen both sides of the industry. What you’ll learn: Why AI should be treated like an employee, not a tool, and what that means for how you train and work with it. The three-part formula: clean data, rails, and accelerant, and why skipping step one will always slow you down. How to identify where your company is actually losing time and money before AI ever enters the picture. How to roll out AI to a skeptical team using small wins, honest conversation, and a clear framework. Chapters: 00:00 Welcome and introductions 03:41 Mark’s AI turning point: why context is everything 07:43 The biggest misconception about AI in event production 13:47 Where companies lose the most time and money before AI 23:21 How AI can grow your capacity without adding headcount 30:26 Getting your whole team moving in the same direction with AI 35:26 How to evaluate AI tools without chasing every new release 43:21 Frameworks for finding where AI actually belongs in your workflow 47:41 Getting your team past the fear: change management that works Links: Rentman: https://rentman.io/ Missed session 1? Watch the Rentman MCP session here: • Rentman MCP Explained: Live Demos, Use Cas... Join session 3 on October 22: Rentman customers share their real AI wins and warnings: http://rentman.io/north-america-ai-ex... Mark Wells is a live event producer, business strategist, and consultant at MW Ideas LLC with 30 years of experience on both the supply and client side of the events industry. He works with event company owners on integrating AI into their operations. #Rentman #AIforEvents #LiveEventProduction #EventTech #AIStrategy #EventOperations #ProAV #AIAdoption #CapacityPlanning #EventBusiness