Omnichannel Marketing — Why One Channel Is Never Enough | Stop Chasing. Start Attracting.

If your pipeline depends on one source, it is not a pipeline. It is a single point of failure. This is Part 2 of the Stop Chasing. Start Attracting. Start Converting. workshop, recorded live. Steve Gaskell and Laura Gorczyca from Floe Marketing cover one of the most overlooked risks in small and medium business — the single-channel trap — and show what a joined-up omnichannel approach actually looks like in practice. Most business owners have one channel they rely on. When it works, they ignore everything else. When it stops, the pipeline collapses — and they have no control over when that happens or how quickly they can replace it. This session introduces the five channels every B2B business should have working together — LinkedIn, email, website, networking and events, and referral and partnership activity — and shows how each one serves a different commercial function. It is not about being everywhere. It is about being in the right places, consistently, with a message that reinforces your credibility at every touchpoint. If your answer to the question "what would you do if your best lead source dried up tomorrow?" is anything other than confident — this video is for you. ⏱ TIMESTAMPS 00:00 Introduction 01:45 The single-channel trap — and why it is so dangerous 07:10 What omnichannel actually means for a growing business 12:30 The five channels and what each one does 19:00 Why LinkedIn sits at the centre of a B2B omnichannel approach 24:15 Channel audit — where are you absent right now? 📌 WHAT YOU WILL TAKE FROM THIS VIDEO — A clear understanding of why one channel creates commercial vulnerability — The five channels your business should have working together — A framework for auditing where your marketing presence currently has gaps 🎯 THIS VIDEO IS FOR YOU IF You rely primarily on referrals or word of mouth, you are active on one platform but not others, or you know your marketing is inconsistent but are not sure where to focus. 📺 WATCH THE FULL SERIES Part 1 — Business Today, The Real Challenge and Mindset Part 3 — The Power of LinkedIn for Sales and Lead Generation Part 4 — The Summary 📞 READY TO TAKE THE NEXT STEP? Book a discovery call with Steve → [LINK] Complete the free lead generation diagnostic → [LINK] Connect with Laura at Floe Marketing → [LINK] Visit visionsupportandchallenge.com CONNECT WITH STEVE » Website: https://bit.ly/40SafLH » LinkedIn: https://bit.ly/40Npq90 » Email: stevegaskell@vsccoaching.com ABOUT STEVE GASKELL Steve Gaskell is The Challenge Coach — a high-performance executive coach with 40+ years of leadership experience, including 28 years of distinguished British Army service. Author of Lead Without Limits, 5 and 20’s, The 26 Irrefutable Laws of The Boardroom, and Business Shouldn’t Be This Tough. Creator of the Vision, Support & Challenge (VSC) Framework. #executivecoaching #leadershipdevelopment #businesscoaching #militaryleadership #leadwithoutlimits