Resort Trades Talk - Mike Norton on Making Technology Work Smarter for Resorts

In this episode of Resort Trades Talk, Sharon Scott-Wilson sits down with Mike Norton of SS&C TimeShareWare to discuss how technology can help resorts simplify operations, support employees, protect sensitive data, and create a smoother experience for guests and owners. Mike shares his perspective from years of working with vacation ownership professionals across the industry, including how resorts are approaching AI, cybersecurity, integrations, employee training, and the growing demands placed on technology teams. The conversation covers: Using AI to support guests and employees Protecting resort and customer data with AI APIs, integrations, and reducing manual work Cybersecurity, ransomware, and business continuity Helping new employees get productive faster What resort leaders should consider before making a technology investment Where Mike sees the vacation ownership industry heading next The goal isn’t technology for technology’s sake — it’s finding tools that make the resort easier to operate while keeping the focus where it belongs: on the people using it. Subscribe to Resort Trades for more conversations with the people shaping resort management, vacation ownership, hospitality, and shared ownership. ResortTrades.com #ResortTradesTalk #VacationOwnership #ResortManagement #Hospitality #Timeshare #ResortOperations #Technology