The AI Renaissance: Mat Rogers on Local Search for Home Service Brands

In this episode of the Big Hitters podcast, Andrew Hathaway speaks with Mathew Rogers, President of Lizard Marketing. Mat shares his background growing up around his family's business, Killingsworth, and how he partnered with Alan Draper to build Lizard Marketing into a powerhouse for pest control and home service providers. He breaks down the massive shift from traditional search engines to language learning models like ChatGPT, Claude, and Gemini, the technical EEAT framework required to build "smart sites" that talk to AI, why 90% of home service companies have yet to claim their local AI visibility, and how white-glove agency account management helps business owners overcome past digital marketing trauma. Support our Sponsors: 🤝 Thank you to Ben Jordan of Action Plumbing, Heating, Air & Electric. Action Plumbing, Heating, Air & Electric provides 24/7, dependable plumbing, HVAC, and electrical solutions to homes and businesses across Salt Lake City, Utah. Website: https://actionplumbing.net/ Follow on Instagram:   / benjordanofficial   Connect on LinkedIn:   / action-plumbing   🤝 Thank you to Dustin Grimes of Grimes Financial Partners. Grimes Financial Partners is a full-service financial planning firm that helps high-net-worth clients achieve their personal goals with custom-built solutions. Website: https://grimesfinancialadvisors.com/ Follow on Instagram:   / grimesfinancialgroup   Connect on LinkedIn:   / dustin-g-57941669   🤝 Thank you to Michael J. Fox of Corberry Digital Marketing. Corberry Digital Marketing helps home service businesses dominate their local markets by providing high-quality leads, smart follow-up systems, and strategic positioning. Website: https://corberry.com/ Follow on Instagram:   / corberrydigital   Connect on LinkedIn:   / corberry-digital-marketing   🤝 Thank you to Silas Lagoy of Forgemark LLC. Forgemark LLC is a fractional family office financial planning company that specializes in merging real estate, business, and finance to create holistic wealth management plans for its clients. Website: https://forgemarkprivatewealth.com/ Follow on Instagram:   / silaslagoy   Connect on LinkedIn:   / silas-lagoy-senior-marketing-director-421b...   🤝 Thank you to Joe Work of 10xnerds. 10xnerds saves business owners cash by analyzing their outgoing expenses, trimming the expense fat, and optimizing the cash flow. Website: https://10xnerds.com/ Follow on Instagram: N/A Connect on LinkedIn: N/A — Chapters: 00:00 Building trust after bad marketing-agency experiences 01:05 Sponsor messages 02:08 Meet Mat Rogers and Lizard Marketing 03:10 Mat’s path from pest control to marketing 05:17 Why websites need to work for AI search 06:53 The four pillars of AI-ready websites 08:30 Sponsor messages 10:47 Marketing opportunities for home service businesses 14:49 Hyperlocal content and winning AI search 18:34 Growth bottlenecks, client trust, and the next level Stream on Other Platforms: 🎙️ Spotify: https://open.spotify.com/show/38cEQ3Z... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... Connect with Andrew: Follow on Instagram:   / theandrewhathaway   Follow on Facebook:   / bighath33   Follow on TikTok:   / theandrewhathaway   Connect on LinkedIn:   / anhathaway   Hathaway Companies Website: https://hathaway-companies.com/ Virtual Assist Website: https://www.virtual-assist.co/ Freedom AI Website: https://freedom-ai.io/ Connect with Mat: Follow on Instagram:   / the.mat.rogers   Connect on LinkedIn:   / the-mat-rogers   Lizard Marketing Website: https://lizardmarketing.co/ 1️⃣ SUBSCRIBE TO THE CHANNEL 2️⃣ SUBSCRIBE TO ALL STREAMING PLATFORMS 3️⃣ SHARE THIS ON SOCIAL OR WITH A FRIEND #BigHittersPodcast #AndrewHathaway #SuccessMindset #Entrepreneurship #Podcast