We Compared 12 Supermarket Staples at Coles, Woolworths and ALDI — Where Home Brands Win

Is ALDI always cheaper than Coles and Woolworths—or have the big supermarkets quietly matched it on the staples Australians buy every week? In this video, we compare 12 everyday supermarket staples across ALDI, Coles and Woolworths, including milk, bread, butter, cheese, eggs, beef mince, pasta, rice, flour, rolled oats, tinned tomatoes and extra-virgin olive oil. The results are more surprising than you might expect. ALDI still wins the overall grocery basket—but when home brand is compared with home brand, the price gap can become remarkably small. On some everyday products, Coles and Woolworths are only a few cents behind. On others, all three supermarkets have been selling the product at the same price. We examine: • Where ALDI delivers a meaningful saving • Where Coles and Woolworths have matched ALDI • Which staples are effectively a three-way price tie • Why home brands cost less than major brands • When supermarket brand loyalty costs you money • How to build a smarter mixed supermarket shop • What Australia’s new supermarket excessive-pricing rules mean This comparison uses independent grocery-basket research, ACCC findings and dated Australian shelf-price checks. Prices and availability can vary by location and change over time, so always compare the current unit price—the cost per 100 grams, kilogram, litre or item—before buying. The biggest lesson? Don’t assume one supermarket wins on everything. ALDI may win the overall shop, but the cheapest place for an individual staple depends on the product. Which supermarket do you use for your weekly shop? Tell us in the comments—and let us know which price result surprised you most. If you care about supermarket prices, product transparency and getting genuine value at the checkout, like the video, subscribe and share it with someone who does the weekly grocery shop. Chapters 00:00 ALDI Doesn’t Always Win 00:57 Why Home Brands Cost Less 01:31 #12 Plain Flour 01:49 #11 Rolled Oats 02:07 #10 White Bread 02:28 #9 Dried Pasta 02:48 #8 Tinned Tomatoes 03:11 #7 Rice 03:33 #6 Eggs 04:02 #5 Salted Butter 04:28 #4 Tasty Cheese 04:57 #3 Full Cream Milk 05:28 #2 Beef Mince 05:58 #1 Olive Oil and the Full Basket 06:48 The Smartest Shopping Strategy 07:38 Australia’s New Pricing Rule 08:05 The Final Verdict DATA SOURCES: • CHOICE quarterly supermarket grocery-price survey • ACCC Supermarkets Inquiry 2024–25 • ACCC Food and Grocery Code information • Dated Australian supermarket shelf-price comparisons This video is an independent consumer-information comparison. It is not sponsored by ALDI, Coles, Woolworths or any grocery brand. #ALDI #Coles #Woolworths #SupermarketPrices #GroceryPrices #HomeBrand #Australia #CostOfLiving