Navigating AI Driven Marketing Evolution with Sarah Nay

Want to increase Organic Traffic? Book a call with us to talk about your goals here: https://jollyseo.com/get-started In this episode of Jolly SEO’s TL;DR:, I sit down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained, to share how AI is reshaping the world of marketing. With over three decades of agency experience behind Duct Tape, Sara shares why this wave of change feels different from the arrival of websites or social media and why many small businesses are struggling to keep up. Together, we explore the hype cycle of AI, the realities of SEO’s “death” rumors, and the practical ways marketing strategies need to evolve in today’s environment. If you’re navigating the noise of AI tools, juggling multiple vendors, or simply looking for clarity in this fast-changing landscape, this episode offers insights that will help you adapt with confidence. Key Topics in This Episode AI is driving rapid change, different from past shifts. SEO isn’t dead, it’s evolving in strategy. Inter-agency model exposes pitfalls of outsourcing. Fractional CMOs bring clarity, strategy, and oversight. Focus on less to avoid burnout and stay effective. Links & Resources Duct Tape Marketing – Sarah’s agency, helping small businesses build marketing systems: http://ducttapemarketing.com/ Unchained: A Guide to Breaking Free from the Traditional Agency Model – Sarah’s latest book: http://unchainedmodel.com/ Sarah Nay on LinkedIn – Connect with Sarah: linkedin.com/in/sara-nay Are you an outreach specialist, and want to network & learn with other outreach specialists? Join our FREE group focused on earned linkbuilding:   / earnedbacklinks4seo   Connect on LinkedIn:   / gregheilers   Client Testimonial "Jolly SEO is a pivotal, very important piece to our SEO game plan, especially going into 2025 and beyond. Backlinks are just so incredibly important and they've been able to help us land a handful of really, really high quality backlinks. Couldn't say enough about Greg, Morgan, the whole Jolly SEO team." ~Tyler Gillespie, Head of Partnerships & SEO at beehiiv Jolly SEO Struggling To Get Results From Backlinks? Jolly SEO uses journalist outreach and white hat linkbuilding techniques to generate high authority backlinks for your website. We never buy backlinks! Get Started » https://jollyseo.com/get-started/