"Been Searching For A PT For 18 Months - Why Won't They Join?"

"Been Searching For A PT For 18 Months - Why Won't They Join?" 00:00 – Intro: Coffee with Goughy 04:53 – PPM Live registration officially opens (ppmlive26.com) 08:18 – Why $150K salary is the new benchmark for owners 11:01 – Greg Crabtree & the "true profit" concept explained 19:34 – PPM Live focus: getting owners into the "profit zone" 27:53 – Q&A: Gabby — 18 months searching for a PT, bad reviews 30:31 – The real issue: business isn't profitable enough to compete 39:10 – Replacing overpaid admin roles with AI to fund PT salaries 44:23 – Rant: staff pushing back on price rises, "kick them off the bus" 48:22 – Q&A: Alicia — marketing agency, 40 leads but only 4 patients 53:11 – Why follow-up systems (not more leads) fix conversion problems 59:00 – Closing: small decisions compound, PPM Live plug, outro