Why Personal Branding Is Now a Job Search Survival Skill

Most people are trying to build a personal brand in the wrong place, for the wrong reason. Tatiana Koval sits down with Craig Fisher, a talent acquisition operations leader, consultant, speaker, and creator who has spent years turning visibility into opportunity. He shares the practical, sometimes counterintuitive moves that helped him build a reputation across industries and borders - from launching one of the first weekly recruiting X (Twitter) chats to creating his own conference, from optimizing his name for search to using AI without sounding robotic. Craig breaks down why training leads to projects, why little consulting gigs can turn into full-time roles, and how to use practical content to attract the right opportunities instead of chasing them. Connect with Craig Fisher:   / wcraigfisher   If you want to grow a career, a business, or a global reputation without becoming a "business billboard," this conversation is packed with usable tactics. Essential listening if you're navigating multiple careers, building your presence on LinkedIn, or trying to stay relevant in a world where AI, search, and personal brand are all colliding at once. Timecodes: 00:00 - Introduction to Craig Fisher and the personal branding conversation 00:54 - Why personal branding matters in today’s job market 01:53 - Building a reputation inside your company and beyond it 03:34 - How to stay visible and become the subject matter expert 05:51 - Why ERGs and ambassador programs can strengthen your brand 07:35 - How social media helped Craig build a bigger personal brand 08:49 - Creating your own conference as a visibility strategy 09:55 - Using SEO and image keywords to show up in search 12:24 - Protecting time for your own projects and consulting work 14:56 - What personal details are worth sharing online 17:58 - Listening first in international and cross-cultural settings 19:46 - Testing the “open to work” badge instead of assuming 22:10 - Why training work can lead to projects and a book 24:35 - Who Craig likes to recommend and why practical advice matters 27:08 - What Craig is most proud of in his career 28:48 - Getting past imposter syndrome on LinkedIn 31:24 - Craig’s favorite AI “cage match” workflow 33:30 - Balancing AI literacy with staying human 34:50 - 3 tips for building a global personal brand Subscribe to GoGlobal for weekly executive interviews on cross-border mobility, international reputation engineering, and global career transitions. #PersonalBranding #CareerGrowth #LinkedInTips #GlobalPersonalBranding #AIandWork #JobSearchTips #ProfessionalVisibility #TalentAcquisition #CraigFisher #GoGlobalPodcast