What is Branding Exactly?

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A special thanks and Credits Goes to Marty Neumeier and ‪@ChrisDo‬ Listen to the whole talk on their podcast https://thefutur.com/content/073-deep... Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." http://www.martyneumeier.com/ Books by Marty Neumeier The Brand Gap - https://amzn.to/2Q26Kh4 Zag - https://amzn.to/2M2dwly The Designful Company - https://amzn.to/2r24ttz Metaskills - https://amzn.to/2Z8GJAR The 46 Rules Of Genius - https://amzn.to/34vpHO8 The Brand Flip - https://amzn.to/35AJf4Y