Fixing the UX Case Study: Reviewing Saloni's Improved Conversion Rates in Nykaa's Building Quiz

Want 1-on-1 mentorship to write case studies that actually get you interview calls? Apply for mentorship at UX Gym: https://forms.gle/pcyMv4EhJ2WtKQz48 In this portfolio hot-seat, scans Saloni’s portfolio and Nykaa routine-building quiz case study, pointing out confusing positioning that makes it seem like she worked at the company, unclear separation between problem vs solution, and presentation issues like excessive links, messy arrows, and an overly long autoplay video. They praise the readable structure, user stories, iterations, and consideration of edge cases, but flag visual/UI weaknesses including cluttered layouts, small tap targets, and tiny text that don’t translate to real device use. In an interview-style Q&A, Saloni explains how she improved quiz discoverability by surfacing a “build personalized routine” entry point on product listing/search results where users feel overwhelmed, aligning discovery with natural user expectations rather than homepage banners. The reviewer ultimately says they would hire her for strong UX thinking and recommends improving UI craft, articulation confidence, and reading product books like Zero to One. 00:00 Portfolio Hot Seat 00:21 Fixing The Tagline 01:30 Homepage Media Cleanup 02:24 Case Study Scan Review 03:31 Storytelling And Flow Clarity 10:36 Strong Thinking Weak Visuals 11:46 Mobile Sizing Reality Check 15:23 Interview Mode Quiz Confusion 16:45 Discoverability Versus Search 21:45 Senior Level Rationale 23:16 Principle Of Feature Discovery 24:08 Why Banners Fail 25:40 Ad Blindness Explained 26:47 Discovery in User Journey 29:04 Reviewing Quiz Results UI 30:43 Design Efficiency Shortcuts 32:33 Retention for Repeat Users 34:29 Hire Feedback and Next Steps 36:37 Confidence and Communication 41:10 Project Video Walkthrough 44:54 Closing Thanks