Episode 4 | The Venue Conversation Clients Rarely Get to Hear

What if there’s more to choosing the right venue than you’ve been told? In Episode 4 of Behind The Event, Sheila Murphy sits down with Lauren Pelissier, venue owner of @42westentertainmentgroup, for a conversation about the business, decisions and professional perspective behind the venue experience. Before becoming a venue owner, Lauren worked as an event planner in Los Angeles. She later moved across the country, entered a new market and opened a venue during one of the most uncertain periods the event industry had experienced. That experience gives Lauren a unique perspective from both sides of the planner and venue relationship. Together, Sheila and Lauren get into what clients should understand when choosing a venue, why price should never be the entire conversation, the value of choosing experienced event professionals and what happens behind the scenes when planners and venues work together toward the same goal. They also discuss why events shouldn’t be approached as cookie cutter and the importance of giving clients greater access to the information and professional perspectives behind their investment. And then the conversation takes a turn. Lauren shares history, information and her perspective on the venue industry that gives Sheila new context to consider in real time. Sometimes the best conversations are the ones you couldn’t have scripted. In This Episode: • Lauren’s journey from event planner to venue owner • Moving from Los Angeles and building within a new event market • Opening 42 West during an uncertain time for the event industry • The business behind owning and operating an event venue • What clients should consider beyond finding a beautiful space • Why price shouldn’t be the entire conversation • The value of professional knowledge and experience • How planners and venues work together behind the scenes • Creating a seamless experience for the client • Why events and client needs aren’t cookie cutter • Bridging the gap between clients and event professionals • Lauren’s perspective on the history and evolution of the venue industry • The information and conversations clients don’t always have access to Whether you’re planning an event, working in the industry or simply curious about what happens behind the scenes, this episode gives you access to another side of the venue experience. Because what you see on event day is only part of the story. About Behind The Event Behind The Event gives you an inside look at the conversations, decisions, budgets, vendors and details that turn an event vision into reality. Because great events don’t just happen; they’re created with intention. Real Conversations. Real Insight. Episode Credits: Host: @shecreates__ @behindtheeventseries Guest: Lauren Pelissier @42westentertainmentgroup Filmed by: @greenmediahub @kadeemdp Location: @theactivationhouse_ atlanta Follow @behindtheeventseries for more conversations with the professionals behind the experiences. #BehindTheEvent #EventIndustry #EventPlanning #EventPlanner #EventVenue #VenueOwner #EventProfessionals #EventBusiness #EventProduction