The VIRAL Lure that's Going to DESTROY Lots of Bait Companies

What NO ONE Tells you about the Reality of Lure Design in the Fishing Industry Bass fishing has seen massive lure trends before, from the Senko and Alabama Rig to JDM baits, but the Urchin, Coike and fuzzy bait craze may be one of the fastest-moving trends the fishing industry has ever seen. In this behind-the-scenes interview with Gambler Lures owner Val Osinski, we pull back the curtain on whether the viral Urchin is a fad or a long-term bass fishing staple, why tournament wins and pro anglers forced major bait companies into the category, what happens when hundreds of manufacturers flood the market, and why TPE, salt, scent, lure design and rigging matter. We also get into JDM fishing trends, American lure innovation, how fishing baits actually go from idea to production, why good colors get discontinued, dealer relationships, inventory, pricing and what the next year could look like for the Gambler High Roller and the entire fuzzy bait market. #bassfishing #fishingindustry #viral #fishing #tournament #cheaters High Roller urchin lure https://bit.ly/3S6o7RX My Coike and Urchin setup Halo 7 1 MH https://bit.ly/3N5Mlsz Abu Garcia Revo Casting Reel https://bit.ly/3DNhFaU Trokar Frog Hook https://bit.ly/4eJG0hF Tungsten Nail Weights for Custom Coike Frog Hook Rig https://bit.ly/4gs6svZ Grab an MB hat https://bit.ly/48MF611 Good Flourocarbon Fishing Line https://bit.ly/2Fsx0gk My Precision Sonar Lithium Batteries https://bit.ly/4agzJGF 0:00 The Urchin Craze Changed Bass Fishing 1:06 Fad or the Next Senko? 3:11 What Happens to All These Urchin Brands? 5:10 Why TPE, Salt & Scent Matter 7:09 JDM Baits vs American Lure Innovation 9:36 How Regional Fishing Lures Get Developed 11:34 The Next Big Opportunity: Urchin Rigging 12:07 Why Fishing Trends Move So Fast Now 14:06 Why Great Bait Colors Get Discontinued 17:54 How Tackle Shops Decide What Actually Sells 19:46 What Happens Next With the Urchin Craze