The Mad Race to Drive 3 Tons of Ice Across the Sahara Desert

Want to restore the planet’s ecosystems and see your impact in monthly videos? The first 100 people to join Planet Wild with my code CALUM3 will get the first month for free on me: https://planetwild.com/r/calumraasay/... If you want to get to know them better first, check out their mission in Scotland: https://planetwild.com/r/calumraasay/m12 Patreon:   / calumraasay   In 1959, a bizarre expedition set out from the arctic circle with an ridiculous-sounding goal: transport a 3-ton block of Arctic ice all the way to the equator by truck... without using refrigeration! This is the story of the "isblokkekspedisjonen" — a publicity stunt turned engineering challenge, and perhaps one of the greatest advertising ideas ever attempted. Sources: Sverre A. Børretzen, Hoa-Hoa Sahara — lucky I was able to ship an old copy of this from Norway! https://www.antikvariat.net/en/kro119... Knut Folkestad, “Fra Svartisen til Ekvator”, NRK Nordland (18 February 2009). https://www.nrk.no/nordland/fra-svart... Arne Palm, expedition documentary film (re-uploaded by Glava).    • Glava Isblokkekspedisjonen 1959 - Isolasjo...   Sivert Klevan anniversary interview from Glava (2009).    • Glava, Ekspedisjonsleder Sivert Klevan om ...   Astrid Meland, “Sivert kjørte tre tonns isblokk gjennom Sahara”, Dagbladet (27 March 2009). https://www.dagbladet.no/magasinet/si... 00:00 - The best Advert Ever? 01:23 - An Impossible Challenge? 04:17 - Thanks Planetwild! 06:40 - Ice Block Preparations 07:30 - The Vehicles 09:28 - And they're off! 10:40 - Chaos in Algeria 15:12 - The Dangerous of the Desert 16:07 - Final Stretch 18:12 - The Other Cargo 19:25 - How Much Did They Lose? 23:19 - Was it the Best Advertising Stunt in History? Twitter......................►  / calumraasay   Instagram................►  / calumraasay   Discord.....................►  / discord   Website....................►http://calumgillies.com