UX Strategy at Athenahealth: A Conversation with Dani Nordin

Dani Nordin is a Product Design Strategist at Athenahealth. In our conversation, Dani talks about her career trajectory moving from her role as a UX manager to a design architect position. Dani shares best practices for driving research and design work across the organization to influence decisions, including partnering with stakeholders across Athenahealth, prioritizing in-person site visits with users, mapping the end-to-end holistic user journey, and establishing UX outcomes to measure the success of projects.