Mercury vs Yamaha vs Honda: Which Outboard Actually Holds Its Value After 5 Years

Mercury vs Yamaha vs Honda: Which Outboard Actually Holds Its Value After 5 Years Why does a Honda outboard that looks better on paper often sell for less than a comparable Yamaha or Mercury? In this video, we break down the real factors behind outboard resale value, including dealer networks, service availability, warranty coverage, horsepower range, saltwater reputation, and buyer demand. We compare Honda, Yamaha, and Mercury to explain why the engine with strong fuel economy and a long standard warranty can still be harder to sell—and what that means for your next outboard purchase.