Episode #170 Ted Peterson- Founder & President VIC Cotton Company

Episode # 170 Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Ted include: His initial attempt to purchase the brand many years ago How VIC Cloth proceeds both preserve the memory of his daughter and contribute financial support to Johns Hopkins Kimmel Cancer Center Challenges of providing a premium priced product in a low-price category How VIC Cloth drives demand online Traits VIC Cloth is looking for in a brick & mortar retail partner as they consider channel expansion A fan of Norway's Erling Haaland and the version of "Under Pressure" by David Bowie and Annie Lennox Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: ECRM puts the right brands with the right buyers at the right time for seamless product discovery, cultivating powerful retail and foodservice relationships. https://ecrm.marketgate.com/ The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!