WEEK 7 DIGI MARKET SEESION 2

DIGITAL MARKETING — CLASS RECORDING 2 Topic: How to Set Up a Meta Ads Campaign Using Ads Manager| Equip50 × OneStudio Welcome to the Equip50 Digital Marketing Class! In this session, we explore how to set up a digital advertising campaign using **Meta Ads Manager**, the platform businesses use to create, manage, and monitor advertising campaigns across Facebook and Instagram. Learn how to move from campaign planning to ad setup and understand the key decisions involved in launching an effective campaign. What You Will Learn By the end of this session, you should understand how to: ✅ Navigate Meta Ads Manager and understand its main sections. ✅ Choose an appropriate campaign objective based on your marketing goal. ✅ Set up campaign details, budget, and schedule. ✅ Define your target audience based on relevant audience characteristics. ✅ Choose advertising placements across supported Meta platforms. ✅ Create an ad using suitable images or videos, compelling copy, and a clear call to action. ✅ Review your campaign settings before publishing. ✅ Understand the importance of monitoring campaign performance and improving results. Practical Learning Follow the class demonstration and practise planning a Meta Ads campaign for a product, service, or business of your choice. Think carefully about your campaign objective, target audience, advertising budget, creative content, and desired action from potential customers. Important: Practise in a draft or unpublished campaign if you do not have approval or a budget to run live ads. Always review your settings before publishing. Keep Learning. Keep Practising. Digital marketing is more than boosting posts. It is about reaching the right audience with the right message and measuring results. Plan → Target → Create → Launch → Measure. OneStudio × Equip50 — Equipping the Next 50. #Equip50 #OneStudio #DigitalMarketing #MetaAds #MetaAdsManager #FacebookAds #InstagramAds #DigitalAdvertising #MarketingSkills