Licensing + E-Commerce: What Works, What It Costs, and When You’re Ready | EP 01

Paid acquisition is getting more expensive, marketplaces are more crowded, and copycats can appear within days. In the first episode of the new Licensing Plus format, David Born explores how licensing can give e-commerce brands recognition, credibility, and access to established fan communities — and why it can also add cost, complexity, and risk. Featuring insights and case studies from The Oodie, Fira X Wear, Plum Deluxe, Hippo Blue, WOLFpak, CamelBak x Crayola, Hismile x KFC, and more, the episode covers product strategy, royalties, minimum guarantees, forecasting, approvals, and the capabilities businesses need before pursuing an IP partnership. 📥 Download the Licensing + E-Commerce one-page cheat sheet: https://thedavidborn.com/download-the... Links & Resources Forbes: Why E-Commerce Brands Are Turning to Licensing to Stop the Scroll Read: Why E-Commerce Brands Are Turning to Licensing Read: Is Licensing Right for Your Business? The Readiness Test Read: How to Get a Licensing Deal for Your E-Commerce Brand Read: How to Design Licensed Products Fans Actually Want Newsletter: https://thedavidborn.com/subscribe In the Money Podcast:    • 80% New Customers Overnight: The Licensing...   E-comm Growth Insider:    • Rent A Famous Character. Just Not Disney F...   Born to License with Davie Fogarty:    • How Licensing Helped The Oodie Build an $8...   Born to License with Rebecca Palmer:    • How The Oodie Decides Which Licenses to Back   Born to License with Fira X Wear:    • The Couple Behind Fira x Wear: Turning 2M ...   Born to License with Hippo Blue:    • How Hippo Blue Scaled with Disney Licensin...   Chapters: 00:00 Teaser 0:54 Licensing Plus and licensing basics 5:56 Why e-commerce brands are under pressure 12:27 The Oodie: quality, copycats, and a $10M launch 20:43 Small teams and successful licensed launches 37:45 What makes licensed products work 51:26 Collectibility, customer data, and sales spikes 59:41 Campaigns that earn attention 1:08:26 Costs, forecasting, and approvals 1:21:52 Is your business ready for licensing? 1:26:18 Pitching licensors and planning a launch 1:30:11 Resources, monthly picks, and final takeaways 1:35:29 Bonus: In the Money Podcast Featured contributors: Davie Fogarty, Rebecca Palmer, Yael Afriat, Andy Hayes, Jasmine and Vincent, Aldo Burcheri, Alyssa Gourlay, Jenna Chalkley, Julian David, and Andrej. Produced by Eduardo Fogaça and Beatriz Pellenz — Born Content. 🎙 Born to License – Hosted by David Born Follow David: Instagram:   / davidb0rn   LinkedIn:   / davidborn1   Book a call with David: Intro: https://intro.co/DavidBorn Follow Born Licensing: Instagram:   / bornlicensing   LinkedIn:   / born-licensing   Website: https://bornlicensing.com/ Email: contact@bornlicensing.com Follow Born to License: Instagram:   / borntolicense   LinkedIn:   / born-to-license   YouTube:    / @borntolicense   Website: https://borntolicense.com/ Email: hello@borntolicense.com Sponsor - Learn to License: Website: https://learntolicense.com/ Instagram:   / learntolicense   LinkedIn:   / learn-to-license   Discount code: earlybird25 🎧 Subscribe & Follow for new episodes on licensing and the business of IP!