03-4/4: Integrated Product Development

Improving Market Position; Chapters: 00:00 - Customer relationship modelling; 00:30 - Case study; 01:30 - Defining a market; 04:45 - Stakeholders and their relations; 08:30 - Supply chain modelling; 09:45 - Stakeholders and activities; 12:00 - Exercise; 21:00 - Advances in IPD; 21:30 - A business dimension; 22:30 - Technology roadmapping; 24:15 - Product platforms; 25:00 - Market segmentation; 27:30 - Final thought;