BlackBerry: The Rise and Fall of an Empire

How did BlackBerry go from an $83 billion smartphone giant to 0.0% of the market? The full story of BlackBerry's rise and fall: the iPhone, the Storm, the PlayBook, the 2011 outage and BlackBerry 10. Why BlackBerry failed, explained: RIM, Mike Lazaridis, Jim Balsillie, the CrackBerry era and the decisions that ended BlackBerry phones. ▶ Watch more "Why Did It Fail?" stories:    • Failed Products   Welcome to the channel where we break down why big brands, iconic products and billion-dollar projects fail, and what really happens behind the logos you see every day. From legendary flops to the hidden business tactics companies don't advertise, to the real threats that could reshape the brands we love, every video explains the full story in about 10 minutes. No fluff, no rumors, just researched facts told the way they deserve to be told. Subscribe and turn on notifications so you never miss the next breakdown. Sources: Losing the Signal, as excerpted by The Wall Street Journal (via CNBC, 2015): https://www.cnbc.com/2015/05/24/iphon... RIM co-CEO on the iPhone, February 2007 (MacTech): https://www.mactech.com/2007/02/12/ri... RIM's $83 billion peak and 2011 value (FT / Bloomberg): https://www.ft.lk/article/36572/Black... Gartner 2009 smartphone sales (TechCrunch): https://techcrunch.com/2010/02/23/sma... BlackBerry 850, CrackBerry and US market share (History.com): https://www.history.com/this-day-in-h... Obama keeps his BlackBerry (NPR, 2009): https://www.npr.org/2009/01/23/998002... Balsillie on the Storm's return rate (PhoneArena): https://www.phonearena.com/news/Black... PlayBook $485 million charge (Computerworld): https://www.computerworld.com/article... October 2011 BlackBerry outage (Fox News / AP): https://www.foxnews.com/tech/full-bla... $965 million loss and 4,500 job cuts (CNBC, 2013): https://www.cnbc.com/2013/09/27/black... BlackBerry abandons sale, new CEO (NPR, 2013): https://www.npr.org/sections/thetwo-w... BlackBerry stops developing its own phones (BNN Bloomberg, 2016): https://www.bnnbloomberg.ca/blackberr... Gartner Q4 2016 smartphone OS share (Windows Latest): https://windowslatest.com/2017/02/16/... Legacy BlackBerry services end January 4, 2022 (TechCrunch): https://techcrunch.com/2022/01/03/ser... Footage: Wikimedia Commons (CC licences), Associated Press, CBC, CNN, CBS News, euronews, Bloomberg, CNET, Apple, BlackBerry. #BlackBerry #TechHistory #BusinessFailure