Why Rooh Afza Is Dying and How Jam-e-Shirin Is Winning

Rooh Afza was once in every Pakistani home — the red sharbat of Ramadan, weddings, and summers. But now Jam-e-Shirin is quietly taking over. What happened to Pakistan's most iconic drink? This documentary tells the story of Pakistan's biggest sharbat war. Tags: rooh afza, jam e shirin, rooh afza vs jam e shirin, laal sharbat, pakistani brand, business documentary, brand story, ramadan drink, pakistan sharbat, hamdard, rise and fall, company history