Product & Pricing Management | Product Life Cycle, Pricing Methods & Strategies | UGC NET Management

📚 UGC NET MANAGEMENT MASTERCLASS – MARKETING MANAGEMENT Welcome to the next lecture of the Ultimate UGC NET Management & MBA Masterclass. In this lecture, we will study Product and Pricing, two important elements of the Marketing Mix and key topics in UGC NET Management. You will understand how organisations develop, position, brand, and manage products throughout their life cycle, along with the major pricing methods, strategies, and factors influencing pricing decisions. 📖 TOPICS COVERED: 🔹 PRODUCT MANAGEMENT ✔ Meaning and Concept of Product ✔ Product Levels ✔ Product Classification ✔ Consumer Products and Industrial Products ✔ Product Mix ✔ Product Line ✔ Product Line vs Product Mix ✔ Product Decisions ✔ Product Differentiation ✔ Product Positioning ✔ New Product Development Process ✔ Product Adoption Process 🔹 PRODUCT LIFE CYCLE ✔ Introduction Stage ✔ Growth Stage ✔ Maturity Stage ✔ Decline Stage ✔ Marketing Strategies at Different PLC Stages 🔹 PRICING MANAGEMENT ✔ Meaning and Importance of Pricing ✔ Objectives of Pricing ✔ Factors Affecting Pricing Decisions ✔ Cost-Based Pricing ✔ Value-Based Pricing ✔ Competition-Based Pricing ✔ Demand-Based Pricing 🔹 PRICING STRATEGIES ✔ Penetration Pricing ✔ Price Skimming ✔ Premium Pricing ✔ Psychological Pricing ✔ Discount Pricing ✔ Promotional Pricing ✔ Product Line Pricing ✔ Differential Pricing ✔ Geographical Pricing ✔ Competitive Pricing 📝 EXAM-ORIENTED PREPARATION: ✔ Important Marketing Concepts ✔ Product Life Cycle ✔ Product and Brand Concepts ✔ Pricing Methods and Strategies ✔ Important Conceptual Comparisons ✔ Practical Marketing Examples ✔ UGC NET Previous-Year Question Concepts ✔ MCQs with Detailed Solutions ✔ Assertion-Reason Questions ✔ Case-Based Questions ✔ Memory Tricks ✔ Mind Map & Quick Revision 🎯 THIS LECTURE IS USEFUL FOR: ✅ UGC NET Management Aspirants ✅ UGC NET JRF Aspirants ✅ Assistant Professor Aspirants ✅ MBA Students ✅ BBA Students ✅ PhD Coursework Students ✅ Management Competitive Examinations 👩‍🏫 ABOUT THE EDUCATOR Cherry Patni UGC NET JRF Qualified PhD Scholar Management Educator Helping students crack UGC NET Management through conceptual learning, visual explanations, memory techniques, and exam-oriented preparation. ━━━━━━━━━━━━━━━━━━━━━━ 👍 If you found this lecture helpful: ✔ Like this video ✔ Share it with your friends ✔ Subscribe to the channel ✔ Press the Bell Icon 🔔 ✔ Comment below: Which pricing strategy is most suitable when a company wants to enter a market quickly with a low initial price? Let's crack UGC NET together! 🚀 #UGCNET #UGCNETManagement #ProductManagement #PricingManagement #MarketingManagement #ProductLifeCycle #Branding #BrandEquity #Packaging #PricingStrategies #PriceSkimming #PenetrationPricing #MarketingMix #MBA #BBA #NETJRF #AssistantProfessor #CherryPatni #ManagementLecture #ManagementMasterclass