"Mini Tours COST $600 To Win $5,000"

Remec Carlson, the CEO of Golf, on college golf, mini tours and making golf content full time Remec Carlson:   / ceoofgolf   Listen to every episode: https://behindthebrand.buzzsprout.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Who is Remec Carlson? Remec is the golf content creator behind CEO of Golf, based near Sarasota, Florida. He grew up in LA, played college golf at Utah and Florida Gulf Coast, and started making content in December 2020. How fast did his Instagram grow? Reels made it take off. He says he jumped about 70,000 followers in a month and went from 50K in July to 100K by late August. Why did he quit his coaching job? A brand invited him and other creators to live in a content house in Boca Raton for a month. He couldn't keep the coaching job and do it, so he quit. TABLE OF CONTENTS: 0:00 Intro 4:02 Growing up in LA, moving to Florida 6:11 Training with David Ledbetter 11:56 Pro golf and teaching before content 16:07 Borrowing the fitness creator format 18:20 Starting on TikTok then Reels 23:59 Brand deal and creator content house 28:01 Giving value, not just entertainment 34:35 Shifting focus to long form YouTube 39:02 Thumbnails, titles and editing 42:59 Mizuno trips and upcoming events 48:59 Hiring an editor and videographer 52:22 Staying patient as a creator