What Patients Risk By Choosing You

What does a first visit feel like when you’ve never been a chiropractic patient before? For the chiropractor, much of what happens during that first encounter has become second nature. But familiarity can make it easy to overlook the questions, doubts and concerns a new patient may bring through the door. In What Patients Risk By Choosing You, Bill Esteb explores the invisible concerns that can shape a new patient’s first chiropractic visit—and why your response when one surfaces can influence how honest that patient will be with you from then on. “I don’t want you to adjust my neck.” “I need to check with my husband.” “Let me think about it.” “I don’t believe in chiropractic.” These aren’t necessarily objections to overcome. They may be clues to beliefs, fears or assumptions that existed long before the patient met you. And if you don’t bring them up, patients may assume they’re true. The solution isn’t a better rebuttal. It’s creating an invitation that makes it safe for patients to tell you what they’re actually thinking. Because what has become ordinary to you may be anything but ordinary to them. WATCH NEXT    • New Patients: Where to Begin.   MONDAY MORNING MOTIVATION Receive Bill Esteb’s free weekly message for chiropractors: https://patientmedia.com/monday-morni... PATIENT MEDIA Patient communication resources for chiropractic practices: https://patientmedia.com/ ABOUT BILL ESTEB Bill Esteb is the founder and Creative Director of Patient Media, co-founder of Perfect Patients, author of 13 books, and an international chiropractic speaker and consultant. Perhaps his most useful qualification? He’s been a cash-paying chiropractic patient receiving weekly adjustments since 1981.