B2BYYC: How the Calgary Stampede Drives Community, Volunteerism & Business Growth | Michael Wetherup

The Calgary Stampede may be best known for 10 unforgettable days each July—but its impact continues throughout the other 355 days of the year. In this episode of the Calgary Petroleum Club’s Back to Business Podcast, host Kim Hayden speaks with Michael Wetherup, Board Director with the Calgary Stampede, about the people, programs and partnerships that make the Stampede a year-round force in Calgary. Michael shares his journey from helping with the Stampede Parade as a child to volunteering on numerous committees, chairing the Parade and eventually joining the Calgary Stampede Board. In this conversation, Kim and Michael discuss: • The Stampede’s year-round programs and volunteer network • Michael’s journey from parade volunteer to Board Director • The role of agriculture, Western heritage and Treaty 7 partnerships • How the Stampede contributes to Calgary’s economy • The importance of volunteerism and community service • Opportunities for small and growing businesses to become involved • The Community Builder program and corporate engagement opportunities • The long-term vision for Stampede Park • New restaurants, gathering places, entertainment spaces and year-round programming • Community initiatives supporting seniors, families, youth and newcomers • The Stampede’s growing role as a major music and entertainment destination Michael also discusses his support for Young Adult Cancer Canada’s Shave for the Brave, including a bold fundraising challenge tied to reaching $100,000. His message for Calgary is simple: “Love my city, give back to others and live with passion.” Connect with the Calgary Stampede Website: https://www.calgarystampede.com/ Facebook:   / calgarystampede   Instagram:   / calgarystampede   X: https://x.com/calgarystampede LinkedIn:   / calgary-stampede   Learn More About the Calgary Petroleum Club Website: https://www.calpeteclub.com/ Facebook:   / calpetclub   Instagram:   / calpetclub   X: https://x.com/calpetclub LinkedIn:   / calgary-petroleum-club-3a5868117   YouTube:    / calpetclub   #BackToBusinessPodcast #CalgaryStampede #CalgaryBusiness #Volunteerism #CommunityLeadership #SmallBusiness #CalgaryEvents #WesternHeritage #Stampede2026 #CalgaryPetroleumClub