Marketing in the AI Era: What Works and What Doesn't | Episode 18

In this episode of Nice Doin’ Business With Ya, Chris and Micah get candid about HubSpot’s latest shakeups, including the backlash over default data opt-ins, the growing tension between privacy and enrichment, and why Breeze credits are challenging teams and CFOs alike. They also unpack what happens when AI shifts from a shiny add-on to a core operating layer inside your CRM, your sales process, and your reporting. You’ll learn: 🔸 Why HubSpot's data opt-in rollback mattered so much to customers and partners 🔸 How data privacy requests, GDPR-style rules, and EU consent laws are reshaping marketing operations 🔸 What Breeze credits, custom assistants, and AI agents really mean for HubSpot users 🔸 How one team used Gemini to score leads outside HubSpot, then push the result back into the CRM 🔸 Why AI note-taking, sales qualification, and lead reactivation are becoming competitive advantages Chris and Micah also zoom out to the bigger marketing picture, ranking tactics like direct mail, email, digital ads, social, SEO, PR, and in-person events in a world where trust matters more than ever. They make the case that the best growth strategy goes beyond channels, focusing on experience, community, and giving people a reason to believe you before they ever talk to sales. If you are trying to decide where to invest next, what to stop wasting time on, and how to build a marketing system that still works when AI answers the question before the click, tune into this episode now! Episode Chapters 01:24 HubSpot's Data Opt-In Controversy 06:41 Data Privacy Requests and Trends 10:17 The Shift to Token-Based Systems 22:26 Innovative AI Projects and Use Cases 24:02 The Evolution of Inbound Marketing 34:27 Ranking Marketing Efforts 46:11 The Importance of PR in the AI Era 48:46 The Role of Organic Social Media 52:23 SEO and Its Evolving Importance Show Notes Connect with Chris on LinkedIn at   / vendilli  . Connect with Micah on LinkedIn at   / micah-van-rijs-99b69812a  . Learn more about Vendilli at https://www.vendilli.com/. Subscribe to the Please Advise newsletter by visiting pleaseadvise.io.