Your Business Shouldn’t Be Your Boss | Build a Brand That Actually Sells

Your Business Shouldn’t Be Your Boss | Build a Brand That Actually Sells Branding is more than a logo, colors, fonts, or a website. A strong brand strategy should help you attract the right customers, differentiate your business, build trust, and ultimately make more money. But what happens when your brand identity is built around what you think customers want instead of who you actually are? In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Meg Joyce, Founder of inKind Design, to explore branding, brand strategy, brand identity, emotional branding, brand differentiation, and rebranding through a very different lens. Meg believes too many entrepreneurs build their business branding around an ideal customer and eventually allow the business to become their boss. She knows because she did it herself—building a successful graphic design business that looked right from the outside but was slowly draining her on the inside. Today, Meg helps entrepreneurs create an authentic brand identity that reflects who they actually are. Instead of treating branding as a logo or visual makeover, her approach combines brand strategy, messaging, emotional branding, personal branding, and visual identity to create brands that connect with real people. And there’s a business reason for doing it. Meg argues that effective branding should help with brand positioning and brand differentiation, attract better-fit customers, communicate your value, and start doing part of the selling before a prospect ever speaks with you. IN THIS EPISODE 00:04 – Meet Meg Joyce & inKind Design 01:18 – Can Kindness Actually Make You More Successful? 02:54 – When Your Successful Business Is Making You Miserable 07:25 – Should You Blow Up the Business You Built? 08:23 – Why Your Business Shouldn’t Be Your Boss 10:34 – Building Your Business Around Who You Actually Are 14:27 – Why Meg Thought Love Was “Unprofessional” 17:40 – Stop Shrinking Yourself to Fit the Room 20:54 – Building a Brand That Wasn’t Really Her 24:12 – Why Authentic Brands Attract Better Clients 28:36 – Stop Trying to Fit Into the Competition 29:26 – Can You Be Kind AND Make Money? 34:34 – Your Brand Is More Than a Logo 37:56 – What Is Empathetic Brand Building? 40:55 – Why a Beautiful Brand Still Isn’t Enough 46:16 – Should Your Brand Repel Some Customers? 52:21 – How Better Positioning Changes Your Business 55:13 – Your Brand Should Be Selling for You 58:56 – The Three Words at the Heart of Your Brand 1:02:17 – How to Reconnect With the Business You Built CONNECT WITH MEG JOYCE Website: https://www.inkind-design.com LinkedIn:   / meg-joyce   Instagram:   / inkinddesign   Facebook:   / inkinddesign   Pinterest:   / inkinddesign   YouTube:    / @inkinddesign   FOLLOW RACHEL BERNIER-GREEN & THRYVO Website: https://jointhryvo.com Instagram:   / jointhryvo   LinkedIn:   / jointhryvo   🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #branding #BrandStrategy #BrandIdentity #PersonalBranding #EmotionalBranding #BusinessBranding #Entrepreneurship #PurposeDrivenBusiness #ThePurposeProfitShift