MAR101 - Ch 1 - Marketing: Creating Customer Value and Engagement

This lecture covers information for college student starting an introduction or principals of marketing course. This would be the first lecture a college professor would give on day 1 of their course. This lecture covers items such as what is marketing, needs vs. wants, value vs. satisfaction, marketing orientations/philosophies, customer relationship management, and the digital age. This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures. Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes there are ads, you know what little money we make, but I spread them far apart.