Finding New New Ways to Prospect

Remember when prospecting meant grabbing a phone book, picking up the phone, and making calls? Those days aren’t over, but they’ve changed. Cold calls and knocking on doors still work, but there are plenty of other ways to find new customers. And some of the best opportunities don't even look like prospecting. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, shares some practical ways to build relationships, meet new people, and start conversations that can lead to new business. From asking satisfied customers for referrals to becoming a helpful resource in your community, prospecting doesn't always have to feel like selling. Of course, none of these approaches work without a plan. Make time for prospecting, use the tools available to you, and follow through. Finding your next customer starts with simply being someone worth knowing. And that’s a pretty good way to live your life anyway. Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida 7 Takeaways — Prospecting Has Changed. Cold calls still work, but there are more ways than ever to find new customers. — Ask for Referrals. Satisfied customers often know people who could benefit from your help. Give them a chance to introduce you. — Become a Resource. Help people solve problems, even when there's no immediate sale involved. — Look for Everyday Opportunities. Community events, conversations, and personal connections can open doors to new business. — Use LinkedIn Like a Human. Build relationships through genuine engagement instead of connecting just to deliver a sales pitch. — Share What You Know. Newsletters, articles, podcasts, and workshops help demonstrate your expertise and start conversations. — Have a Prospecting Plan. Schedule the work, use a variety of tools, and follow through on your commitments. ——————- Helpful Links: Sandler by the Ruby Group: https://go.sandler.com/therubygroup/ Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/