How Two Brothers Changed Sports Marketing Forever

Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever. Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century. How We Got Here 0:00 Intro 8:48 Herzogenaurach 16:00 The Olympics 19:05 Then Comes Nazi Germany 27:35 New Beginnings 31:05 The Rivalry Creates Modern Sports Marketing 37:10 The World Cup 45:50 Culture Wars 53:05 Puma Stick With Sport 63:35 The Most Ironic part 65:23 So, Who Won?