Marketers Are 2x More Optimistic About AI Ads Than Their Audience | The TrueTone Show - Episode 1

82% of ad execs think Gen Z and millennials like AI-generated ads. Only 45% actually do. Here's what that gap is costing brands, and how to close it. Jarrett Stanley and Corey Shelton have talked marketing, AI, and leadership every week for more than 15 years. The TrueTone Show puts that conversation on camera: two marketing leaders reacting to what's actually changing in AI marketing, with no hype and no course to sell at the end. In this episode: • Why marketers are nearly twice as optimistic about AI ads as their audience, and how cheap AI content quietly erodes trust (17:10) • OpenAI is piloting sponsored agents in ChatGPT. Would you talk to an ad? • Voice AI is calling customers. Can people tell they're talking to a bot? • Model fatigue: five frontier AI labs shipped new models in 10 days. Do you need all of them? • When people trust AI, and when they want a human • Are marketing flyers still worth it? • Taco Bell's AI drive-thru meets an order for 18,000 waters, and why guardrails matter • Embracing being bad at things, and the will to practice CHAPTERS 0:00 Cold open 0:35 Why we're starting The TrueTone Show 2:34 ChatGPT is piloting sponsored agents 5:09 Voice AI is calling your customers 8:56 Model fatigue: 5 AI labs in 10 days 13:08 Do people actually trust AI? 17:10 Marketers are 2x more optimistic than their audience 22:56 Are marketing flyers still worth it? 30:21 Taco Bell's AI vs. 18,000 waters 33:16 The KPI: average time to ransom 36:30 How do you spell love? Time. 39:30 The will to practice THE HOSTS Jarrett Stanley:   / jarrettstanley   Corey Shelton:   / thecoreyshelton   TRUETONE AI https://truetone.ai Subscribe for new episodes on marketing, AI and leadership. #AIMarketing #AIAds #TheTrueToneShow