AI Can Write Your OKRs. That Doesn't Make Them Strategy

AI can generate objectives and key results in seconds. That does not mean it understands your strategy. In Series 4, Episode 8 of Wicked Problems, Toby Corballis speaks with Mike Horwath, founder of The OKR Hub, about how OKRs make strategy measurable, why the process of creating them matters, and where AI can genuinely improve execution. They explore KPIs, context engines, data quality, capability maturity, Kanban, portfolio reporting, token costs and the risk that AI makes organisations look and act alike. Mike Horwath:   / mike-horwath   https://mikehorw.co.uk https://theokrhub.com Toby Corballis: https://strategicflow.io Chapters: 00:00 Why OKRs are not strategy 00:44 Introducing Mike Horwath 02:23 What OKRs are and where they came from 05:02 OKRs and KPIs serve different purposes 07:01 Should AI write your OKRs? 11:47 Context and data make AI useful 14:42 Hallucinations, judgement and strategic accountability 18:19 Capability maturity and the groan zone 21:47 AI dependence, tokens and hidden costs 24:35 Designing capability before roles 27:00 How AI changes Kanban and flow 32:29 Automating portfolio insight and reporting 39:33 Strategy, competitors and homogenisation 43:28 Where to find Mike and The OKR Hub