Your Website Looks Good. So Why Isn't It Getting Clients?

Your website looks good, but it isn't bringing in the inquiries you expected. Before paying for another redesign, check where the journey from visitor to client is breaking down. In this video, I look at the questions that matter for a service-business website: are the right people visiting, can they understand your offer, do they have enough reason to trust you, and is it easy to get in touch? I also walk through an example from Beaumont Etiquette and a simple 10-second test you can try with someone who could realistically become a customer. CHAPTERS 00:00 Why good looks don't guarantee inquiries 00:45 What your website needs to help people do 01:29 Are the right people visiting? 02:28 Can visitors understand your offer? 04:03 Give people a reason to trust you 05:06 A real example: Beaumont Etiquette 07:02 Make getting in touch easy 09:37 What happens after an inquiry? 10:34 Try the 10-second website test 12:17 Decide what actually needs to change 13:07 What to watch for next Try the test: show someone your homepage for 10 seconds, put it away, and ask what you do, who you do it for, and how they would contact you. Listen to their answers without helping. I'm Lucas Flach, co-founder and Brand Director at Studio FLACH. Stephanie and I create brand identities and websites for service businesses. Explore our work: https://www.studioflach.com/selected-... Discuss a project: https://www.studioflach.com/contact Example mentioned: https://www.beaumontetiquette.com/ Subscribe for practical ideas about brand identity, websites and communication. website strategy, service business website, website not converting, website redesign, website clarity, website conversion, website trust, website user experience, Lucas Flach, Studio FLACH