48. What is Object-Oriented UX? (feat. Sophia Prater, Rewired UX)

UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams. About Sophia Prater: ⁠ Bio: https://www.rewiredux.com/team/sophia... LinkedIn:   / sophiav   Instagram⁠:   / sophiavux   Learn more about Object-Oriented UX: Upcoming Free UX Level-Up Training⁠⁠: https://OOUX.com/levelup Newsletter: https://OOUX.com/newsletter Podcast: https://OOUX.com/podcast OOUX for AI & AI for OOUX: https://OOUX.com/ai Related NN/g Courses & Resources: UX Basic Training Course: https://www.nngroup.com/courses/ux-ba... What is Object-Oriented UX?⁠ (video): https://www.nngroup.com/videos/object... TYXU5WMUAXAS8GTC