What’s a Chingona? Meet the Woman Building a Movement

Carrie On! She Built a Movement of Badass Women: Rosalind Lucero Corona on Chingona Community What happens when you stop waiting for permission and build the room yourself? Rozalyn "Roz" Lucero Corona is the founder and executive director of Chingona Community, a nonprofit that advances leadership, economic opportunity, and community impact for women and youth. She once looked back on a single year and counted 52 events she'd hosted without realizing she was building a movement. Carrie and Roz talk about owning a name people said was "too rough," why financial literacy is non-negotiable, the corporate mentor who said "you can do it" when others wouldn't, and the honest work of keeping a nonprofit funded. In this episode: ✨ What "chingona" means, and how her daughter came up with the name ✨ The year of 52 events that turned a side business into a 501(c)(3) ✨ Why financial literacy sits at the center of the mission ✨ Youth Day, book bag drives, and $13K+ in scholarships for young women ✨ Plans to go national, starting with Kansas City ✨ The Xerox mentor who opened the first door ✨ Building a board that gives, gets, and shows up Timestamps (approximate) 00:00 Cold open 00:25 Welcome to Carrie On! 01:40 Meeting through She Angels 03:20 What "Chingona" means 05:20 What 12-year-old Roz would say 06:35 The year of 52 events 09:05 Sponsor: Ready for TED 09:45 Why financial literacy matters 11:15 Youth Day and the book bag drive 13:35 Going national: Kansas City and beyond 16:20 The woman who opened the door 20:40 Funding a nonprofit and building an active board 25:20 How Roz keeps going 27:50 The "best payday" 29:30 How to get involved: executive sponsors 31:00 Annual awards and scholarships 32:50 Where to find Chingona Community Connect with Roz and Chingona Community 🌐 chingonacommunity.com 📸 Instagram and Facebook: @ChingonaCommunity 🍷 Chingona Vine, a business partner of Chingona Community 💼 Interested in becoming an executive sponsor or sponsoring a table at the June awards? Visit the website. Episode sponsors 🎤 Ready for TED with Tony Purry. Her 8-week program helps you craft your signature talk: readyforted.com 💜 Be Woman Marketing: www.bewomanmarketing.com ✈️ Two Peacocks Travel: www.twopeacockstravel.com Leave a 💲 in the comments to help lift up Chingona Community, then like, comment, and subscribe.